01
Full Subcontract
We execute. You lead.
The agency holds the contract and runs media under your brand, with white-labeled reporting. An NDA and non-compete on your clients are included, and you mark up our rates.
Public campaigns deserve great media
Full-service digital media, built for the agencies who run government campaigns.
We help prime contractors thrive in the public-sector landscape
We bring together the channel expertise, compliance infrastructure, and reporting standards that government and campaigns demand; and put all of it in service of your agency and your clients.
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Won together
More contracts
Pursuit strategy, RFP capability sections, win themes, and cost proposal analysis. We add depth to the proposals you're already building.
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Performance worth renewing
Full-service execution
Full-service execution under your brand; CTV, programmatic, paid social, search, audio, DOOH; with audit-ready reporting from day one.
Three engagement models.
Built around your agency
Pick one or mix. Every partnership runs under NDA and respects your existing client relationships.
02
Channel Augment
Add what you're missing.
Keep the channels you own. We activate the rest; AI search, CTV, social, programmatic. Flexible SOW by channel or campaign, with full data access to your team.
03
RFP Enhancement
Win the next contract.
Co-develop capability sections, add our credentials to your proposal, and give you access to case studies & past performance. Full execution when you win; no fee unless the contract is awarded.
Scale built over a decade
A team, a stack, and a track record that no vendor can spin up overnight.
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Years in martech & adtech
15 +
US Army, federal, state, municipal. Procurement fluency and the compliance standards that retain contracts.
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Regions worldwide
6
US, LatAm, Europe, MEA. Multi-jurisdictional compliance; COPPA, CCPA, Section 508, FAR.
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Owned companies
20 +
DSPs, SSPs, CDPs, contextual engines. Direct integrations; priority access, better CPMs.
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In-house specialists
450 +
Traders, data scientists, social managers, content strategists. Not contractors. In-house.
Unique ad enhancements that improve outcomes using your existing assets at no additional cost
CTV / OLV
Countdown Overlay
A live countdown to a date and time — perfect for product launches, promos and limited-time offers.
Optional QR code to drive users to the product page.
43%
more likely to remember when the promotion starts
Source: Sharethrough, Understanding Consumer Behaviors During TV Commercial Breaks, December 2021.
CTV / OLV
Custom - Trivia
A customizable trivia experience that improves the user's attention.
Fully customizable skin, with an optional QR code to drive action.
2.7x
more likely to pay attention to the ad
61%
increase in message comprehension
Source: Sharethrough, CTV Trivia Research Study.
Display / CTV / OLV
Shoppable
Transform existing creative into an interactive experience that drives product discovery and sales.
Flexible product panels for one or multiple products, built to boost conversions.
2x
CTR vs. unenhanced version*
3x
engagement rate vs. unenhanced version*
*Results based on Q4 2025 Equativ campaigns.
CTV / OLV
Weather Overlay
Show daily and forecasted weather for the user's city, updated every day.
Supported for all major countries and regions.
9%
more likely to pay attention to the ad
Source: Sharethrough, Understanding Consumer Behaviors During TV Commercial Breaks, December 2021.
CTV / OLV
Sports Ticker
Display the latest scores and upcoming games inside the ad.
Pick one or many sports: Football, Basketball, Baseball, Hockey, Soccer or Golf.
14%
more likely to pay attention to the ad
19%
more likely to pay attention to the entire ad
Eye-tracking. Source: Sharethrough, Understanding Consumer Behaviors During TV Commercial Breaks, December 2021.
01/05
OLV / CTV
Dynamic Video Captions
Equativ uses AI to automatically add dynamic captions to your video ads.
AI-generated — no change to your standard video setup.
34%
lift in message comprehension
30%
lift in awareness
Source: Pollfish, results from 13 brand studies.
Where Summer Takes You—Toyota's Ready
AD BY TOYOTA
OLV / CTV
Video Headlines
Equativ's AI adds a headline to your video ad to improve message comprehension.
Part of the same Captions & Headlines enhancement, with no extra setup.
Source: Pollfish, results from 13 brand studies.
Display / CTV / OLV
Shoppable
Transform existing creative into an interactive experience that drives product discovery and sales.
Flexible product panels for one or multiple products, built to boost conversions.
2x
CTR vs. unenhanced version*
3x
engagement rate vs. unenhanced version*
*Results based on Q4 2025 Equativ campaigns.
01/03
Display
Display Headlines
Add a headline to your original creative that matches the surrounding site, on the Equativ Exchange.
Proven across Airline, Retail, Entertainment and Financial brands.
17%
increase in comprehension with headlines
2.5x
banner with headline vs. no headline
Source: Pollfish, results from 13 brand studies.
Display
Display Countdown
The Display Countdown enhancement applied to your original creative, on the Equativ Exchange.
A live countdown that builds urgency for promos and launch dates.
106%
increase in awareness of days until the promo date with Display Countdown.
Source: Equativ, Research on the Impact of Display Countdown Enhancements, May 2023.
Display / CTV / OLV
Shoppable
Transform existing creative into an interactive experience that drives product discovery and sales.
Flexible product panels for one or multiple products, built to boost conversions.
2x
CTR vs. unenhanced version*
3x
engagement rate vs. unenhanced version*
*Results based on Q4 2025 Equativ campaigns.
01/03
Native
Enhanced Native
The better ads fit in, the better they perform — Equativ native delivers a higher CTR on the same sites as the competition.
Enhancement Optimization Tech tunes placements at scale for maximum results and reach.
2.8x
higher CTR. Other Exchanges 0.09% vs. Equativ 0.26%
Native case studies. Source: Equativ.
01/01
The intelligence
underneath everything
GovTech Intelligence is our proprietary behavioral layer; built exclusively for public-sector media. Billions of open-web signals analyzed in real time.
2.4B signals / day
The intelligence
underneath everything
GovTech Intelligence is our proprietary behavioral layer; built exclusively for public-sector media. Billions of open-web signals analyzed in real time.
- 01 Target
Find the right citizens
Cookieless audience cohorts built from anonymous behavioral signals. No PII.
2.4B signals / day
- 02 Insight
Understand what moves them
Psychographic profiling before launch; not after the budget is spent.
184 behaviour vectors
- 03 Reach
Activate everywhere
One source feeds CTV, programmatic, paid social, search, audio, and DOOH.
12 channels
- 04 Proof
Measure what changed
Behavioral response tracking that closes the loop beyond impressions.
100% loop closure
Public Information · Jan–Feb 2026
NY State Parks Police
Contextual campaign in trusted, brand-safe environments. Compliant by design, trackable to the dollar.
290K+
Impressions
3.58%
Engagement
$0.28
Cost per visit
10,396
Citizens reached
Public Awareness · February 2026
NY State Troopers
Critical safety information at scale, in contextually aligned environments, with full privacy compliance.
1.06M
Impressions
2.84%
Engagement
$0.35
Cost per engagement
30,192
Interactions
Built on real campaigns,
not vendor promises.
01/02